From Dog Blog to Comprehensive Pet Marketing Platform
Throughout history, humans and dogs unleashed their potential and evolved alongside one another, showcasing a perfect example of a relationship based on shared values. From assisting shepherds, hunters, and sentinels to becoming rescuers, athletes, guards, actors, guides, soldiers, trackers, and effective detectors, dogs are a perfect combination of instincts, virtues, and values.
They demonstrate that loyalty, kindness, and love are both the causes and, at the same time, the effects of relationships. These values and instincts are essential to the world and we, humans, sometimes need a dog to remind us about it.
Timeline of Evolution
Hello World!
We launched a dog blog fueled by our passion for dogs, our commitment to learning, and our mission of creating a more dog-friendly world!
Mission Development
We focused on crafting articles that reflected our values, interests, and views on different subjects.
We were glad to discover that unique content beyond simple dog-related topics resonated best with our audience, shaping our evolution from a dog blog into a more complex and comprehensive dog magazine.
Multilingual Expansion
We launched the Spanish version as a second dog blog on a different platform linking articles to their English versions, allowing users to read in both languages and move across platforms.
We then introduced articles in French and began to focus on cultural adaptation, international SEO, and trascreation rather than direct translations
The Dog Mag Is Born!
We migrated each dog blog to a website on a single, centralized platform and created our multilingual dog magazine.
It was an a major step forward that forced us to learn a lot about web design and development.
We embraced the challenge and succeeded!
Introducing The Academy
As we built our multilingual dog magazine, we were able to build our own space for experimentation and collaborative work, so we could create opportunities for ourselves rather than wait for them.
Although we had always wanted to provide pet lovers with learning resources for skill development, our personal applied learning experience demonstrated the incredible value of having all of the necessary tools available on a single platform.
Infused with our learn-by-doing approach, the Academy is a dynamic learning platform with online courses, resources, and guides for self-directed learning (SDL).
So, after countless hours of hard work, experiential learning, and making mistakes, we launched the Cosmodoggyland Academy to provide pet lovers with essential tools for creating their own personal brand as well as career and business opportunities.
Empowering Dog Lovers: The Business Section
We believe that passion fuels excellence. So, we believe that by empowering dog lovers and helping them join the workforce within the pet industry, the world can become a better place for animals and humans alike.
Recognizing the gap between traditional education and the changing demands of a growing industry, we launched the dog magazine’s Business Section to encourage pet lovers to leverage their soft skills and emotional intelligence for business success.
Through valuable resources and effective solutions, the Business Section and the Academy support pet lovers in their careers and entrepreneurial efforts.
Introduction of the Business Directory
The international directory was born with the goal of creating a space where animal organizations across the world can showcase their missions and services.
To further help readers find dog clubs and dog rescues, while providing visibility pet pros and dog companies worldwide, the directory became available in different languages.
LinkingPaws Partnership
By partnering with LinkingPaws, an experienced pet marketing agency, our dog media evolved into a marketing platform for pet businesses.
The services help pet pros and dog brands with social media management, SEO content, and email marketing to optimize customer engagement and client retention.
By offering online tools and digital marketing solutions tailored for the pet industry, Cosmodoggyland became a one-stop-shop that helps pet lovers become entrepreneurs and grow their business online.
Crafting Learning Resources
While managing our dog magazine, we noticed that language teachers were using our multilingual content. So, we started crafting language learning materials based on our content.
We introduced reading comprehension activities, learning games, and downloadable materials for language learners. We also began to offer collaborative options and affiliate opportunities for language teachers and students.
We committed to making our platform user-friendly for teachers and learners, and promoted the use of our online magazine as a cost-effective learning resource.
Expanding Services
We continue to expand our network of online publications. By offering outreach opportunities, we help clients and partners in the pet industry increase brand exposure.